Golden Cage vs Sovereign Citadel
You're entrusting 10 years of work to a company that can delete everything with 1 click, without notice, without recourse, without explanation.
Is this really an acceptable risk?
The Danger of Arbitrariness
"Tuesday morning, 6am. I log in as usual to post a photo of the litter. Page not found. 5 years of work, 5247 followers, hundreds of testimonials... gone. Reason stated: 'Community standards violation'. Which standard? Mystery. Recourse? None."
— Anonymous testimony from a White Swiss Shepherd breeder, 2024
5247
Followers lost
Overnight
5 years
Of work erased
No backup possible
0
Legal recourse
ToS accepted
This is not an isolated case. Every week, breeders lose their Facebook page. A malicious report, a capricious algorithm, a misinterpreted photo... and 10 years of work evaporate.
Owner vs Digital Slave
Facebook Page
You are a tenant
- ✗
Meta ownership
Your photos, texts, messages legally belong to Meta according to ToS
- ✗
Deletion without notice
Meta can disable your account without justification or recourse
- ✗
Algorithmic censorship
Shadowban, reach reduction, arbitrary restrictions
- ✗
Non-exportable data
Impossible to recover your contacts or complete history
- ✗
Resale value: €0
If you sell your kennel, the page cannot be transferred
OWAG Website
You are the owner
- ✓
Total ownership
Domain, content, design: everything legally belongs to you
- ✓
Deletion impossible
No company can close your site without a court decision
- ✓
Absolute editorial freedom
Publish what you want, when you want, how you want
- ✓
Exportable data
Complete backup, free migration, total control of your information
- ✓
Transferable asset
The site can be sold or transferred with the kennel
Walled Garden: AI Invisibility
Facebook is a "walled garden". Its robots.txt file blocks all external crawlers. Consequence: your Facebook content is invisible to AI.
# Extract from Facebook's robots.txt:
User-agent: *
Disallow: /
# = All bots are blocked
Who CANNOT see your Facebook page:
- • ChatGPT / OpenAI
- • Claude / Anthropic
- • Perplexity AI
- • Google SGE (Search Generative Experience)
- • Microsoft Copilot
- • All future LLMs
Who CAN see your OWAG site:
- • Google (classic SEO)
- • ChatGPT / OpenAI
- • Claude / Anthropic
- • Perplexity AI
- • All current and future AI engines
- • GEO optimized (Generative Engine Optimization)
By 2026, 30% of searches will be through AI assistants. If you only have Facebook, you'll be invisible to this audience.
Business Security Comparison
3 critical criteria for your kennel's sustainability
| Criterion | Facebook Page | OWAG Website |
|---|---|---|
⚠️Deletion risk | Arbitrary (Meta decides) No legal recourse | ✓ Impossible (you own it) Total sovereignty |
⚠️Editorial freedom | Algorithmic censorship Shadowban, restrictions | ✓ Total You decide content |
⚠️AI indexing (GEO) | Blocked (walled garden) Invisible to ChatGPT, Claude | ✓ Complete Visible by all LLMs |
Google visibility | None Not indexed for commercial searches | ✓ SEO optimized Top positions possible |
Data ownership | Meta owns it ToS: your content belongs to them | ✓ 100% yours Export, backup, free transfer |
Organic reach | 2-5% of followers Pay to reach YOUR followers | ✓ 100% of visitors Unfiltered traffic |
Asset value | €0 (not transferable) Impossible to sell | ✓ Valuable asset Transferable with kennel |
Cost | Free You pay with your data | Investment Measurable ROI |
Community engagement | Excellent Ideal for daily photos | Complementary Forms, reservations |
| Overall score | 2/9 | 7/9 |
The Hybrid Strategy: Best of Both Worlds
The goal is not to abandon Facebook. It's to build a foundation that no one can destroy, then use Facebook as an amplifier.
1. OWAG Site = Citadel
Indestructible foundation. Ownership, SEO, GEO. Your digital asset that no one can take from you.
2. Facebook = Megaphone
Engagement, community, daily photos. Excellent for animation, as long as it lasts.
3. Systematic redirection
Every Facebook post links to your site. Contacts go through your form. You keep control.
If Facebook disappears tomorrow, your site remains. Your SEO remains. Your contacts remain.
Selim Reggabi's Arbitrage
"In 2019, I almost lost 3 years of work on the Bloodreina kennel Facebook page. A jealous competitor launched a mass reporting campaign. Page restricted for 3 weeks. I was lucky: it was restored. But that day, I understood that building on Facebook is building on sand. Since then, my website is my foundation. Facebook is just one channel among others."
Origin of Bloodreina contacts:
80%
via Google
Origin of Bloodreina contacts:
20%
via Facebook
As both a breeder AND SEO expert, I see both sides. Facebook is useful for creating connection, showing daily life. But to be found by serious adopters, nothing replaces an SEO and GEO optimized website.
Selim Reggabi — SEO expert for 15 years (Orange, LeLynx, Assurland) • Active breeder for 10 years • OWAG Founder
Other Comparisons
Ready to build your digital citadel?
Move from being a tenant at Meta to owning your digital asset.
Or call directly: +33 7 45 22 22 45
OWAG — 14 rue Jean Petrin, 03190 Vallon-en-Sully, France