OWAG vs Webreed
The Tool vs The Result
Two complementary business models: self-service software or turnkey specialized agency.
"Webreed sells you a trowel and bricks.
OWAG delivers the keys to your palace already built."
— The core argument
The Strategic Reframing
Webreed
Software Publisher (SaaS)
Webreed provides a remarkable breeding management tool. But it's up to the breeder to do all the work: design, writing, SEO, content strategy.
- •You receive the tool
- •You do the work yourself
- •Variable results depending on your skills
OWAG
Specialized Agency (Turnkey)
OWAG delivers a completed and optimized website. You don't have to worry about design, SEO, or content strategy.
- •Website delivered ready to use
- •SEO integrated from conception
- •Long-term support
The 3 Arbitration Pillars
Beyond features, three fundamental questions determine your digital future.
Sovereignty
Ownership vs Rental
Webreed
Hosted platform. If you stop the subscription, the website is no longer accessible.
OWAG
You own the source code. The website remains yours, even if you change service providers.
Brand Identity
Custom vs Template
Webreed
Templates shared among users. Standardized design.
OWAG
Custom-designed website. Personalized technical architecture for your breeding operation.
AI Visibility
Prepared for tomorrow
Webreed
Management data. Information is online, but poorly structured for AI.
OWAG
Structured data (Schema.org). Optimized to be understood by search engines and AI.
Webreed: An excellent management tool
Let's be clear: Webreed is a very good software for what it does. If you're looking for a tool to keep your health records, track your litters and manage your contracts, it's a solid solution created by passionate people.
Webreed Strengths
- ✓Reproduction management (litters, breedings, heat cycles)
- ✓Health tracking (vaccines, dewormers, protocols)
- ✓Legal registers compliant with regulations
- ✓Interface designed by breeders, for breeders
- ✓Free plan available to get started
The challenge: Being visible, not just present
Putting dogs online via a plugin is the bare minimum in 2026. The question is no longer "do you have a website?" but "can adopters find you?"
What a management software cannot do
- !Advanced SEO Strategy — A template doesn't replace 15 years of expertise
- !GEO/LLMO Optimization — ChatGPT doesn't recommend template sites
- !Semantic Saturation — 7 pages per breed is architect-level work
- !Vectorial Authority — Entity identity is built, not installed
The OWAG difference isn't the software. It's the ability to structure your data so it can be "ingested" by generative engines. Webreed is a management database. OWAG creates an authority database.
Selim Reggabi's Arbitration
"Don't mistake the objective. If you're looking for software to keep your health records, Webreed does a great job.
But if you're looking to be visible on Google and attract qualified adopters, a management tool isn't enough. You need a real SEO strategy.
The two approaches are complementary, not competing."
Selim Reggabi
SEO Expert • OWAG Founder
In Summary
Webreed
The management tool
Ideal for daily administrative tasks
OWAG
The visibility strategy
Ideal for being found and chosen
These two solutions can coexist. The mistake would be thinking a management software can replace an SEO strategy.
Your breeding is well managed?
It's time to make it visible.
Contact us for a free audit of your digital visibility. Discover how the Zenith Standard can position you in Google's Top 3 and get you recommended by ChatGPT.
OWAG — 14 rue Jean Petrin, 03190 Vallon-en-Sully, France
Phone: +33 7 45 22 22 45 — contact@owag.fr