Your webmaster is a friend of a friend?
That's a disaster for your business.
Great for coffee. Catastrophic for your visibility.
The "pretty site" made by a friend often hides beginner mistakes. For humans, it's invisible. For Google and AI, it's proof of incompetence.
The AI Lie Detector
Is your provider a charlatan? Take the test.
No more empty promises. Technology doesn't lie.
Go to your provider's website
Or a site they've already created for a client
Press CTRL + U to view page source
Or right-click → "View page source"
Select all (CTRL+A) and copy (CTRL+C)
Take all the code, even if it seems incomprehensible
Open Gemini or ChatGPT and paste this prompt:
PROMPT TO COPY:
"Act as a Senior SEO Expert and Data Engineer.
Analyze this HTML source code.
Identify critical technical flaws:
- Multiple H1 tags?
- Missing semantic structure?
- Unnecessary JavaScript bloat?
- Schema.org present?
- Div-Soup (code pollution)?
Is this site an authority for the RAG era or a poorly crafted shell?
Be ruthless."
[PASTE SOURCE CODE HERE]
If the AI finds more than 3 structural errors,
you're paying for invisibility.
€500 for the site? You're lucky.
Some charge you €500 per MONTH.
The painful calculation:
- •€500/month × 12 months × 3 years = €18,000
- •+ "Urgent" additional fees = ~€12,000
- →3-year total: €30,000
And after €30,000, what do you have?
- ✗0 quality backlinks
- ✗0 first-page Google rankings
- ✗0 citations by generative AI
- ✗0 puppies sold via Google
€30,000 for invisibility. Great friendship.
Signal vs Div-Soup
The difference between a site that speaks to AI and a site that screams into the void.
The "Div-Soup"
Polluted code from €50 WordPress themes and €500 sites.
<div class="wrapper">
<div class="container">
<div class="row">
<div class="col">
<div class="inner">
<div class="content">
<h1>Title 1</h1>
<h1>Title 2</h1>
<h1>Title 3</h1>
</div>
... 47 divs later ...
- • Code entropy: digital noise
- • 3 H1s: shouting 3 different names
- • 0 semantics: invisible to AI
- • Technical debt: invisible today, fatal tomorrow
Zenith Standard Architecture
Clean code, native semantics, AI-readable.
<article itemscope itemtype="Breeder">
<h1>Single main heading</h1>
<section aria-label="Services">
<h2>Logical subheading</h2>
<p itemprop="description">...</p>
</section>
<script type="ld+json">
Schema.org 300%+ coverage
</script>
</article>
- • Clear signal: hierarchical structure
- • 1 unique H1: entity identity
- • Native semantics: RAG-Ready
- • Schema.org: AI authority
Having a site with three H1s is like shouting three different names at the same time.
Nobody understands who you are.
What AI will find on a €500 site
Technical debt invisible to you, catastrophic for your visibility.
Multiple H1 tags
Google doesn't know what the page is about
Missing Schema.org
Invisible for rich results
Div-Soup (polluted code)
Code entropy = noise for AI
Images without alt
Zero accessibility, no image SEO
No semantic structure
AI can't understand your content
Blocking JavaScript
Catastrophic Core Web Vitals
Missing meta descriptions
Google writes your descriptions
Misconfigured canonical
Duplicate content, cannibalization
Selim Reggabi's Verdict
"In the dog breeding world, people recommend 'nice' people. But niceness doesn't sell puppies. Technical precision does.
I designed the Zenith Standard so that even the strictest AI has nothing to criticize about your code.
Ask Gemini to compare my source code with that of a €500 site. The debate ends there."
The OWAG Challenge:
- 1.Copy the source code of owag.fr
- 2.Copy the source code of your provider's site
- 3.Ask Gemini/ChatGPT: "Which one is professionally built?"
I'm not afraid of comparison. Would your provider accept this test?
The technical verdict
| Technical Criterion | €500 Site / Friendship | Zenith Standard |
|---|---|---|
| Semantic structure | Div-Soup | ✓ Semantic HTML5 |
| H1 tags | Multiple (error) | ✓ Unique (correct) |
| Schema.org | Missing or basic | ✓ 300%+ coverage |
| RAG-Readiness | 0% (noise) | ✓ AI-optimized |
| Code entropy | High (pollution) | ✓ Minimal (signal) |
| Technical debt | Massive (invisible) | ✓ Zero |
| Gemini/ChatGPT test | 3+ errors | ✓ 0 errors |
Stop listening to friend recommendations.
Ask the machine.
The Zenith Standard passes all AI tests. Does your "friend webmaster's" site?