OWAG vs Wix
Digital Asset vs Perpetual Rental
The question isn't "which site is fastest".
The question is: are you an owner or a tenant?
"With Wix, you pay a perpetual rent for an apartment you'll never own.
With OWAG, you invest in your own digital walls."
— The core argument
What Wix doesn't tell you
0%
Code ownership
You're a lifetime tenant
0%
Export possible
Prisoner data
100%
OWAG ownership
Code + data = yours
The 3 Pillars of Arbitration
Beyond ease of use, three fundamental questions determine your digital future.
Business Sovereignty
Ownership vs Rental
Wix = Perpetual leasing
- ✗You never own your code
- ✗Stop subscription = site deleted
- ✗Non-exportable captive data
- ✗Total platform dependency
OWAG = Digital real estate asset
- ✓You own code + database
- ✓Free hosting (your choice)
- ✓100% exportable and migratable
- ✓Resellable patrimony
AI Efficiency
Signal vs Noise
Wix = Digital noise
- ✗Massive JavaScript (~500KB)
- ✗Non-optimized structure for RAG
- ✗AI struggle to extract useful info
- ✗Your kennel drowned in noise
OWAG = Source of truth
- ✓Clean and semantic code
- ✓RAG-Ready architecture
- ✓ChatGPT identifies your kennel
- ✓Extractable structured data
Entity Identity
Clone vs Authority
Wix = A clone among millions
- ✗Same servers as 200M+ sites
- ✗Identical technical signature
- ✗Authority diluted in ecosystem
- ✗For Google: 'a Wix user'
OWAG = Authority Entity
- ✓Dedicated infrastructure
- ✓Unique digital signature
- ✓Own domain authority
- ✓For Google: 'authoritative source'
Detailed Comparison
| Criterion | Wix | OWAG |
|---|---|---|
| Code Ownership | Rental (never owner) | ✓ Full ownership (patrimonial asset) |
| If subscription stops | Site deleted | ✓ Site still online |
| Data export | Impossible (captive data) | ✓ 100% exportable |
| Host migration | Impossible (start from zero) | ✓ Free (standard WordPress/Next.js) |
| AI Readability (RAG-Ready) | Noisy code (massive JS) | ✓ Clean code (source of truth) |
| Entity Identity | Diluted (shared Wix signature) | ✓ Unique (independent authority) |
| Custom Schema.org | Limited to templates | ✓ Unlimited (custom-made) |
| AI Visibility (GEO) | Not optimized | ✓ ChatGPT, Claude, Perplexity |
| Resale possible | No (no asset value) | ✓ Yes (transferable asset) |
| Ease of starting | Very simple (DIY) | Turnkey (we do the work) |
| Advantage per criterion | 0/10 | 9/10 |
Wix: Who is it suitable for?
Wix isn't a bad platform. It's designed for a specific use:
- ✓Beginners who want a site in a few hours
- ✓Temporary projects with no long-term stakes
- ✓People who don't plan to resell their business
But for a professional breeder...
A kennel is a long-term business. You sometimes pass your affix to your children. You invest years building your reputation.
Building this reputation on rented land is an unnecessary risk.
⚠️ About web agencies in general
Wix, like all web agencies mentioned in our comparisons, has talented teams. The difference in results often depends on who actually works on your project.
A senior SEO consultant (10+ years experience) will achieve incomparable results to those of a junior or intermediate. The skill gap is abysmal. At OWAG, it's Selim Reggabi (15 years expertise, 2021 World Champion) who personally supervises each project.
Selim Reggabi's Arbitration
"Wix is a quick consumption tool. It's simple, but you're not at home.
For a breeder building long-term, freedom is essential. You don't build an empire on rented land.
With OWAG, you invest in your own digital walls. It's an asset you can pass on, sell, or simply own in complete sovereignty."
Selim Reggabi
SEO Expert • OWAG Founder
Ready to become an owner?
Discover how the Zenith Standard gives you full sovereignty over your digital presence.
OWAG — 14 rue Jean Petrin, 03190 Vallon-en-Sully, France
Tel: +33 7 45 22 22 45 — contact@owag.fr